| For those who are involved in web development or | | | | site. You can easily know where they came from, |
| own their business website, measuring website's | | | | what pages they visited, what keywords they found |
| performance has major role to play. Website | | | | you with, how long they stayed on your site, and much |
| performance is an important issue to many individuals | | | | more. |
| in any organization. These days every big or small | | | | Feedburner- FeedBurner is yet another application that |
| companies and organizations are using latest | | | | can help you track of your RSS Feed traffic. It allows |
| application to monitor how visitors interact with its | | | | you to create your feed browser friendly by using |
| website. | | | | Feedburners Smartfeed system. Feed burner |
| Today online marketers are looking for different ways | | | | facilitates you to publish your RSS feed and also offer |
| to know which elements can drive the most leads to | | | | circulation statistics about your RSS feed. These |
| their website. Even the sales representatives are | | | | statistics are not only useful to measure your feed |
| getting more alert and looking for new means to know | | | | popularity but also provide circulation statistics to |
| when a prospect hits the site. Besides this, in recent | | | | potential advertisers. Feedburner can tell you which |
| times from a marketing perspective checking website | | | | RSS readers are being used to read your feed, how |
| performance using different metrics has also become | | | | many readers you have and which posts readers are |
| a common practice. | | | | clicking through back to your website. |
| Fortunately there are some of the most efficient and | | | | Page Rank - Developed by Google, Page Rank is yet |
| online web analytics tools that are capable enough to | | | | another factor. It is a numeric value used for describing |
| measure all the activities on a website, tracks visitors | | | | the importance of your page on the web. Google |
| and monitor them. However, as one solution cannot be | | | | refers to this as an effective way to evaluate the |
| the answer to every problem similarly one statistics | | | | quality, importance and value of your website. Though |
| may not be a good measurement indicator to every | | | | the page rank of a webpage holds different meaning |
| website. There can be various situations where one | | | | for different individuals, but it is a major sign of |
| website may want to measure number of visitors | | | | accomplishment for the webmaster. Based on |
| while other may want to measure actual leads and/or | | | | Google's top secret algorithm this tool help you |
| sales. Keeping several similar factors in mind, here are | | | | determine how popular the site is and assign it a |
| some of most well known and easy statistics tools | | | | number from zero to ten, better known as the Google |
| that can help you track or measure the success of | | | | Page Rank. The more popular your site the higher |
| websites - | | | | your rank and the more likely you will appear closer to |
| Google Analytics - Google Analytics is a Free tool | | | | the top. |
| provided by Google itself where you can track upon | | | | Alexa Ranking - Alexa Rank is a user-friendly tool that |
| the number of unique visitors coming to your website, | | | | usually ranks websites or blogs depending upon the |
| which page on your website has been most viewed, | | | | density of traffic every website or blog has by |
| how many of your visitors converted into customers, | | | | counting the number of visitors at a particular time. |
| what path they followed, from which geographic | | | | Today the Alexa rank of a website or blog seems to |
| location do most of the visitors come from, traffic | | | | be important because the advertising companies rely |
| sources and many more statistics that are enough to | | | | on this ranking to determine the cost for placing |
| monitor and optimize the website's performance. | | | | advertisements in the concerned websites or blogs. |
| Apart from all these, it also provides you advanced | | | | Moreover, a blog which has high Alexa Rank attracts |
| tools like Website optimizer, Custom Reporting, | | | | other bloggers attention and they place links of your |
| Advanced segmentation and motion charts to improve | | | | blogs which in turn further raise your popularity. Talking |
| your website's growth. | | | | about the major advantage of Alexa Ranking is its |
| StatCounter - Over the past couple of years, multiple | | | | effective ranking scheme. Alexa Ranking scheme |
| forms to market a business on the internet has grown | | | | takes the records of last three months. It usually |
| tremendously and so tracking website visitors have | | | | counts last three months' record and finally take the |
| become more important. If you own an internet | | | | average value which in turn gives a more logical and |
| business website then tracking your website visitors | | | | practical calculation of the density of traffic of |
| may help you determine the effectiveness of your | | | | websites. |
| marketing efforts. StatCounter is one of the few | | | | These are few important tools that can help you |
| effective tools that can enable you to see a summary | | | | measure your website performance. Today, it is really |
| of all your site visitors. | | | | important for you to understand that getting a figure |
| The major highlight or benefit of StatCounter is that it | | | | and statistics of web site can help you promote your |
| does not require you to put any StatCounter banners | | | | online business. In this global arena, where websites are |
| or links to your internet business website. All you | | | | burgeoning like any thing, its analysis and monitoring are |
| require is to just put the code to the pages which you | | | | going to stay a big issue. Getting a correct figure and |
| want to track and as a result you can easily learn | | | | proper statistics tool for your web site can positively |
| everything about the visitors coming to your business | | | | help you promote your online business. |