| Brochures are very versatile and they can be used in | | | | customer already knows the basics about your |
| different ways. For beginning designers, it can be a | | | | product so this type of brochure should have lots of |
| difficult task to make a stunning brochure design and | | | | information explaining how your products work and |
| have an effective layout. To help you with your | | | | their benefit. These brochures are given out upon |
| brochure design problems, here are a couple of tips | | | | request or as hand outs in product conventions. When |
| that you can use. | | | | a customer asks for this type of brochure, you must |
| For beginners, it is safe to think of brochure design as | | | | erase all doubts that he or she absolutely needs this |
| having only two types: brochures that attract attention | | | | product. This type of brochure seals the deal for your |
| and brochures that give details of your product or | | | | products and services. |
| service. Deciding on what you want your brochure to | | | | Important thing to remember: |
| function as is your first step to good brochure design. | | | | Do not over rely on just brochures for your marketing |
| Read on to find out more about these two types of | | | | strategies. Yes brochures are versatile but they are |
| brochures and to discover some basic brochure | | | | not the "be all and end all" of marketing strategies. |
| design tips. | | | | They are most effective when used with a variety of |
| Brochures that attract | | | | marketing materials that you should have in your |
| These brochures are used for prospective clients or to | | | | arsenal. You shouldn't be counting on your brochure to |
| introduce a new product or service that current | | | | make the sale for you; it should just entice people to |
| customers don't know about. These types of | | | | contact you. brochures are the teasers that make |
| brochures are most effective when they are designed | | | | customers interested and it is up to you to convince |
| to struck an emotional cord and illicit an emotional | | | | them to buy your products and services. |
| response from the customers. These are the types of | | | | The basic steps that you should follow when designing |
| brochures that are commonly seen and being | | | | brochures: |
| displayed on display racks or stacked up in crowded | | | | Write the words before adding the image. It is much |
| places. | | | | easier to manipulate an image rather than manipulate |
| They should contain simple designs with photos and | | | | the text. |
| headlines that will capture the audience at firs glance. | | | | Edit and proofread. You should always be ready to |
| They should also contain a call to action - telling your | | | | check and recheck your design so as to minimize the |
| customer to contact you by phone or visit your Web | | | | risk of errors in your final prints. |
| site. | | | | Decide on the fold. There are many folds that you can |
| Brochures that explain | | | | choose from so better decide first before you start |
| These types of brochures are for your customers | | | | your design. |
| that are more or less informed about your products | | | | Use ragged right paragraphs. These are easier on the |
| and services. These brochures provide more | | | | eyes and not a chore to read. |
| information about your products and services. The | | | | |