| -- Deadline for Hotels to Enroll or Re-Enroll is | | | | agencies and over 55,000 independent agents |
| September 7th, 2010 -- | | | | specializing in leisure travel. And finally, the 2011 Hotel |
| FORT WORTH, TEXAS – July XX, 2010 – | | | | Program is offered for just one low participation fee of |
| CCRA Travel Solutions – a leading provider of | | | | $850, per supplier. |
| business-related solutions for travel professionals and | | | | In addition to the two new free marketing opportunities, |
| industry suppliers – is now accepting enrollment and | | | | all hotels that participate in the CCRA Hotel Program in |
| re-enrollment applications for its 2011 Hotel Negotiated | | | | 2011 will receive the following as part of the annual |
| Rate Program, which places properties in front of | | | | $850 participation fee: a highlighted hotel listing on the |
| thousands of travel agencies & independent agents | | | | CCRA online booking portal (CCRAtravel.com), |
| worldwide. In addition to gaining access to three | | | | preferred rates that will be integrated into the CCRA |
| distribution channels for the price of one – including | | | | Portal and GDS systems, the opportunity to market to |
| CCRA’s highly acclaimed GDS and its newly | | | | 23,000 CCRA travel agency members, distribution of |
| enhanced online booking portal, – participating hotels | | | | travel agent/FAM rates to all CCRA travel agent and |
| will also benefit from the following two new, | | | | agency members and a preferred rate program |
| complimentary marketing programs designed to help | | | | participant listing on and CCRA portal websites. |
| suppliers expand their reach and gain a competitive | | | | Now is the time for current CCRA suppliers, as well as |
| edge in 2011: | | | | those interested in joining the program for the first time, |
| · CCRA’s new “Better than the Best Rate | | | | to submit enrollment applications before the deadline of |
| Program” will provide participating hotels that offer | | | | September 7th, 2010. Current members of the CCRA |
| more than 10% off BAR, with a FREE 30-day | | | | Hotel Program can re-enroll for 2011 by contacting their |
| destination banner ad on Hotels that provide up to 10% | | | | chain’s RFP provider or consortia sales contact. |
| or more off BAR will also be included in a special | | | | Hotels that are not yet a part of the CCRA Hotel |
| “Better than the Best” designated page on the | | | | Program, can find out more information about the |
| website, which will be promoted to agents and | | | | array of benefits and minimal costs associated with |
| agencies through CCRA eBlasts and eNewsletters | | | | being a CCRA hotel supplier, by visiting the following |
| distributed throughout 2011. Hotels will also receive an | | | | website: |
| enhanced online and social media presence through | | | | In addition to CCRA’s Core Hotel Program |
| CCRA’s highly followed Twitter and Facebook | | | | marketing package, CCRA Travel Solutions also |
| accounts, through regular tweets and Facebook posts | | | | offers optional upgrades to extend a hotel’s reach |
| showcasing the hotels that offer travel agents these | | | | through premium marketing packages and programs |
| “Better than the Best” rates. | | | | including the CCRx Reporting Program Package or the |
| · The new “CCRA Exclusive Program” will | | | | SELECT Marketing Package. To learn more about the |
| help hotels add more value and stand apart from | | | | variety of CCRA’s supplier package offerings |
| competitors by offering guests a non-standard | | | | including the list of member benefits and rates, please |
| amenity as part of their CCRA rate for bookings | | | | visit |
| made through Interested hotels will simply need to add | | | | ABOUT CCRA TRAVEL SOLUTIONS |
| a non-standard amenity to their CCRA rate code | | | | CCRA Travel Solutions is a leading travel industry |
| description, as well as inform their front desk | | | | consortium providing business related solutions for the |
| reservations department about the value-added | | | | professional travel agent and industry supplier. CCRA |
| amenity that will be provided to all guests checking in | | | | provides a viable alternative for agencies, which do not |
| under this rate code. In addition, CCRA will spotlight the | | | | have access to the GDS, through |
| participating hotel listings with a special CCRA | | | | is a unique hotel booking portal that offers agents |
| Exclusive designation icon on the CCRA website, so | | | | real-time availability for up to five different rate |
| agents can easily search for these hotels that opt to | | | | categories on a single search at over 160,000 hotels |
| provide guests with a special, added-value offering. | | | | worldwide. Agents can choose the best option for |
| What truly makes CCRA’s Hotel Program | | | | each client from GDS rates, Promotional rates, Internet |
| stand-out from the rest are three distinct member | | | | rates, Net rates and the new 15% Enhanced |
| benefits: hotels will gain access to THREE distribution | | | | Commission rate category. An additional feature |
| channels for the price of one, and will be able to reach | | | | allows agents to set their own commission by adding |
| TWO critical audiences worldwide for ONE low price. | | | | their own mark-up to Net rates. |
| Not only is CCRA the only program that provides | | | | CCRA also reconciles and pays commissions on a |
| distribution to agents in both a GDS AND non-GDS | | | | weekly basis for transactions made through Agents |
| environment (via CCRA’s free online hotel booking | | | | who book net and enhanced commission rates are |
| portal for agents, CCRAtravel.com), but it’s also the | | | | paid within 10 days of booking. Commissions due on |
| only hotel program distributed through Amadeus’ | | | | consumed transactions are paid within 10 days of |
| Vacation Link platform. CCRA Travel Solutions also | | | | receipt of those commissions by CCRA Travel |
| enables hotels to reach two critical audiences | | | | solutions. |
| worldwide – more than 23,000 corporate travel | | | | |