| Most of the major financial institutions, banks, building | | | | submitting your information. |
| societies, utility providers, have a fixed advertising | | | | This process makes the comparison site money and |
| budget. Some of this budget is for online marketing. In | | | | saves you lots of time that you would otherwise have |
| other words, the price comparison site gets paid an | | | | spent checking with lots of providers. |
| amount every time a customer clicks a link and makes | | | | The next question you might ask is, "Does using these |
| a purchase from one of these companies. | | | | sites save you any money?" Most people seem to |
| Whatever you are purchasing, whether it be insurance | | | | have a good story to tell about using these sites. |
| or banking services, the price comparison site will | | | | The best way to use these sites is by not being loyal |
| display a list of quotes from the personal information | | | | to the companies they recommend. If say, you get a |
| you have provided them with. The list can usually be | | | | cheap insurance quote one year from a particular |
| manipulated to display the information in the best | | | | company, don't assume that it will be the cheapest |
| possible way. For example, with the list in order of | | | | option next year. It only takes you about fifteen |
| price. | | | | minutes to check the prices on a comparison site, and |
| The best comparison sites have lots of service | | | | it may save you hundreds of pounds. It's too costly not |
| providers with which to compare, and with technical | | | | to use these sites. |
| feeds to give you the latest prices within seconds of | | | | |