| Every business needs a professionally printed | | | | toys in use by children. |
| marketing piece to hand out to both clients and | | | | 3. Select a color scheme. If you already have a set of |
| prospects. Both current and potential clients need a | | | | colors that are used on your website and marketing |
| guide to reference the highlights of what a business | | | | materials, you should be consistent and continue to use |
| has to offer. Both of these groups may have the need | | | | the same colors to help identify your brand. If you don't |
| to follow up with a business in the future. A brochure | | | | have any marketing materials, or even a website, this |
| can meet these needs in a professional and concise | | | | is the perfect time to make color selections that help |
| manner. | | | | communicate a message to your target audience. |
| 1. When creating your brochure, think about the items | | | | 4. Select a method or a variety of methods that a |
| you want to communicate. Will you be stressing the | | | | customer can use to get in touch with you. If you |
| excellent service that you can offer, highlighting your | | | | prefer to have customers call you via phone, certainly |
| outstanding line of products, or a combination of both? | | | | include the phone number. If you want them to fill out a |
| Your brochure should have a focus and speak directly | | | | webbased form, include the web address for them to |
| to the reader. | | | | access the correct information. |
| 2. Spend some time considering what types of | | | | 5. Brochures come in a variety of sizes and can be |
| graphics will market your product. For example, a | | | | folded in an array of different methods including a |
| financial planner may want to use photographs of | | | | tri-fold, a z-fold, a bi-fold, and a gate-fold. Consider |
| smiling families to show they are secure in the | | | | which style you would like to use to showcase your |
| economy. A toy manufacturer will likely want to show | | | | business. |
| photos of the toys the produce, and/or photos of the | | | | |