Gold Star Standards Of Hotel Rating Systems

setting out to research a hotel for an upcoming stay,for the Ritz-Carlton San Juan Hotel, Spa and Casino.
sorting through, and better yet, understanding theHe also spent 11 years working with Hyatt in various
various hotel ratings out there can be overwhelming.capacities of hotel management.
There are many online travel companies that haveAAA: Saves Travelers Time, Money and Worries
created hotel ratings and criteria in addition to aAAA has over 100 years of experience in the travel
multitude of travel guides. Some use stars, others useindustry. Their rating system is based on diamonds
checks, while even more use symbols or numberrather than stars and the five-diamond is the ultimate in
scales. So, what’s a traveler to do?luxury travel and reserved for less than 0.25 percent
Whether planning a family vacation to the beach or aof properties in North America. Five diamond hotels
luxury mountain getaway, travelers can rarely gomust consistently reflect the criteria’s
wrong, if they depend on the classics: Mobil Travelcharacteristics in physical attributes and level of guest
Guide or AAA.services.
Mobil Travel Guide: Gold-Star PlanningPhysical attributes include a wide array of areas to be
The Mobil Travel Guide has been working to helpinspected and include overall curb appeal; quality of
business and leisure travelers for almost 50 years.furnishings, décor, and floor coverings; condition
Their system is based on stars and ranges from oneof corridors, public restrooms, guest rooms; and much
to five with five being exceptional. According to Mobilmore.
travel Guide statistics, in North America, there are“No detail is overlooked,” says Gibson.
approximately 50,000 hotels, of which Mobil Travel“When it comes to ratings, the criteria are very
Guide recommends approximately 9,000.specific.”
So, how does it work? Basically, there are two stepsFor example, when evaluating a closet, a one-diamond
involved: a facility inspection and a service evaluation.rating would be awarded for an open-wall with a
An inspector visits the hotel, and does not usually callmounted clothes rack; two diamonds: semi-enclosed
ahead during the facility inspection. He or she uses aclothes hanging area with detachable, wood, plastic,
checklist to evaluate cleanliness, physical condition andmetal or heavy metal hangars; three diamonds:
location. This inspection results in a Mobil one, two orfully-enclosed clothes hanging space with at least six
three-star rating. Step two, the service evaluation, maywood or plastic removable, matching hangars; three
qualify the hotel for a four, or even five-star rating. Thisdiamonds plus: at least eight open-hook wood hangars;
time the inspector is anonymous and the hotel will notfour diamond plus: at least 10 hangars and illumination in
know that he or she is representing Mobil Travel Guide.the closet.
This evaluation is based on more than 500 serviceService is also held accountable for very specific
standards.factors. At check-in, does the bellperson offer to fill the
“For instance,” explains James Gibson,ice bucket? If room service is ordered, is it delivered
Managing Director for the Residences at Biltmore, awithin five minutes of the estimated time? At check
condo hotel based in Asheville, NC, “Does theout, does the bellperson inquire about the
guest have to ask for assistance or are their needsguest’s stay? And, the list goes on.
anticipated? At check-in, are they addressed by theirHotel Rating Maintenance
name? There are many service points to consider and“In order to maintain high level ratings, yearly
inspectors typically spend two-three days at thesite visits are performed and consistent service and
hotel.”products must be delivered,” says Gibson.
Service is always important, but at the four andIt is important for travelers to be well informed about
five-star level, it is truly scrutinized to the point ofthe rating systems so they can determine the
perfection. For example, luggage is either delivered toappropriate accommodations to best suit their travel
the room within 10 minutes, or it’s not, there isneeds and budget. So, if it’s a travel concierge
no grey area. The staff at Mobil Travel Guide useyou are seeking to aid in making a business trip
checklists, stopwatches and recorders to make theirsmoother or you are simply planning a summer
findings as accurate as possible.vacation or romantic mountain getaway, make sure
Gibson is not new to the hotel rating system. He is ayou do your homework and avoid being an accidental
20-year hospitality veteran and prior to working at thetourist.
Residences at Biltmore, he served as Hotel Manager