| >p { margin-bottom: 0.21cm; } | | | | conversion rates. |
| Hotels and resorts around the world are embracing | | | | (7) Video streamed online is an environmentally friendly |
| video to attract paying guests online. But why is | | | | communications tool. It reduces paper usage, as well |
| powerful such a powerful tool and what other benefits | | | | as the enormous carbon footprint associated with |
| does hotel video production offer? p { margin-bottom: | | | | large scale mail-shots. |
| 0.21cm; } | | | | (8) Hotel videos are great for SEO. They can be |
| Visibility is absolutely crucial to the travel industry and if | | | | repurposed and propagated online, driving |
| a hotel or hotel group really wants to get its messages | | | | highly-targeted traffic to a hotel's website. |
| across to as wide an audience as possible, video | | | | (9) Hotel video production is increasingly affordable and |
| needs to be an integral component of its online | | | | accessible. A high quality video can be made for a |
| marketing strategy. If not, even good quality hotels will | | | | relatively small amount of money. |
| struggle to get noticed online and soon find themselves | | | | (10) Videos are incredibly versatile and therefore highly |
| behind the competition. Here's why; | | | | cost-effective, allowing any hotel to make its marketing |
| (1) Internet shoppers are becoming increasingly savvy | | | | budget go further. Videos, for example, can be |
| and have come to expect an abundance of | | | | streamed online, included on e-mail signatures, |
| information about a hotel before making a booking. | | | | duplicated onto DVDs, used in one-on-one meetings or |
| Video is the perfect medium to deliver this information | | | | at large scale events. The right video can serve a |
| because it allows potential guests to view a hotel's | | | | hotel's needs for a long period of time and the footage |
| rooms and facilities in action, providing much greater | | | | can also be easily re-edited for use in future |
| insight than still photos and / or static text, greatly | | | | productions. |
| increasing the possibility of a booking. | | | | (11) Free hosting websites continue to emerge and |
| (2) By featuring its staff, video offers a fantastic | | | | when used in tandem with these sites, videos can |
| opportunity to provide any hotel with a much-needed | | | | become even more powerful marketing tools. |
| human face. People connect with people. | | | | (12) The viral potential of videos means that |
| (3) By providing an authentic, engaging and realistic | | | | information can be distributed much quicker and much |
| portrayal of hotel, video can have an emotional impact | | | | farther than conventional methods. |
| that the written word struggles to match. | | | | (13) Videos can be specifically tailored to appeal to |
| (4) Videos are far more authoritative than the written | | | | hard-to-reach demographics. |
| word. People tend believe what they can see, far | | | | However, to capture the attention of an online |
| more than what they read. | | | | audience notorious for its short attention span, it is very |
| (5) The human mind is programmed to remember | | | | important to produce unique and creative videos with |
| pictures and images far better than the things we hear | | | | production values that mirror the standards of service |
| or read. | | | | on offer. |
| (6) Hotel videos improves the 'stickiness' of a website | | | | That's why it's usually a job best left to the |
| and statistic regularly show that they increases | | | | professionals. |