| Are you simply showing off? | | | | and will find related content then place them |
| Let me start this post by saying it's all in fun but the | | | | appropriately on search results and place your site |
| topics covered are actually serious. Now obviously the | | | | accordingly. That said, you want to make sure that the |
| title sounds like a joke but it really isn't when it comes | | | | keywords that you use are specific to your hotel and |
| to your website. I recently had a potential client call in | | | | only your one hotel on that domain. If you don't believe |
| asking for help on his site. It isn't the first time that I've | | | | me, check to see how your Adwords campaign is |
| seen a site like his and probably won't be the last. | | | | running. You'll see that specific instructions from Google |
| Basically, there were links to all sorts of stuff and the | | | | state that they will place ads that match particular |
| site wasn't revolving around one business, but rather a | | | | keyword groups and titles. If you're not being found |
| few of them. I've even seen stuff on there that was | | | | online there are probably good reasons why and you |
| completely unrelated and hurting any SEO efforts that | | | | should re-evaluate how you use your keywords and |
| were possibly already done. I'm not sure if this person | | | | the content provided on your site. Now this part is a |
| was simply showing off the fact that they own a | | | | little deep for the layman to understand and a good |
| bunch of businesses or they were broke and wanted | | | | reason why you might want to have a SEO expert do |
| to save money by having so many businesses on the | | | | this for you. As always, I'll provide an example of how |
| same site. Either way, it didn't look good and it won't | | | | this can affect your site. For instance, some visitor |
| work for SEO and conventional business practices. | | | | does a search for a hotel in your city. Your site will not |
| Back to Basics | | | | come up because you have keywords and content on |
| Having a dedicated website to only promote one | | | | your site that are not related, such as another property |
| business is very important for obvious reasons. Some | | | | or business. Rather, your competitor with only content |
| things that this person, along with a few others that I've | | | | related to that hotel in that city will pop up and you'll |
| run across, need to understand is the fact that SEO | | | | lose that customer. |
| would be ridiculously hard to accomplish. They are | | | | Let's experiment |
| trying to optimize the site with too many keywords | | | | Google is just awesome. They provide so many tools |
| and none of them would be relating at all. The best | | | | and they are free to use to help you optimize your |
| thing for them to do is start from scratch having only | | | | website and advertising efforts. They have a tool |
| one business per website. Just imagine if I had a | | | | called Webmaster Tools. Along with the various |
| website selling Nike shoes, sushi and tennis balls on the | | | | functions available, you are allowed to have a few |
| same site. In your case, I'm sure that wouldn't look too | | | | variations of your website to see which will produce |
| great and most likely visitors will go to another hotel | | | | the best results. I will highly recommend that you use |
| website that is more catered to the keywords they | | | | this if trying to promote various properties on the same |
| were searching for. | | | | page vs. one property on a page. You'll be amazed at |
| Don't confuse the crawlers! | | | | the staggering results. Hopefully you'll come to realize |
| Search engine crawlers are programs with algorithms | | | | what I'm saying here is true. Good luck with your |
| instructing to search for related content for any given | | | | ventures and I'd love to hear some results. |
| keyword or phrases. With their programing, they can | | | | |