| Let me explain the difference between on-site | | | | Off-site optimization consists of anything that |
| optimization and off-site optimization and show why | | | | promotes your website. This would include adding links |
| both are important to do for your website. | | | | to directories and websites, other forums, other blogs, |
| On-site optimization basically has anything to do with | | | | local directories, maps, etc. Another form of off-site |
| your actual website. When people talk about on-site | | | | optimization would include advertising, pay per click and |
| optimization they are referring to a few things. First it | | | | building up your social media networks such as Twitter, |
| needs to be coded correctly and pass w3c validation. | | | | Facebook, etc. |
| Secondly, you must have a proper title description on | | | | When asked, which is more important? The simple |
| your pages. Third, you must have meta tags and | | | | answer is both are vitally important. If you only focus |
| descriptions for each page. Forth, you must have | | | | on one then you will only not really benefit from the full |
| proper image tags. Fifth, you must have good content. | | | | optimization process. They must work hand in hand in |
| Sixth, and most importantly you must have the proper | | | | order to achieve more visibility online. Both are labor |
| key words. Seventh, and almost as importantly you | | | | intensive but well worth any efforts. I honestly would |
| must have fresh content being a blog, news updates, | | | | suggest having your site profiled by an expert so you |
| photo updates, forums etc. Keep in mind that content | | | | know what might be missing. |
| is king when it comes to on-site optimization. | | | | |