| ign="center"> | | | | Mr Parsons admitted that the success of Aleksandr |
| I was busy watching TV (no really) the other day | | | | Orlov, the star of comparethemarket.comâs |
| when I saw the funniest TV advert I've seen in a long | | | | advertising campaign, had influenced Travelodge: |
| time! | | | | âThe criteria was to have a campaign that |
| Travelodge, the largest budget hotel provider in the UK | | | | was as memorable and successful as the |
| have launched a £10 million advertising campaign | | | | comparethemeerkat campaign. Like him or loathe him, |
| charting the adventures of a cuddly teddy bear called | | | | everyone has heard about him.â |
| âMR Sleepâ and his gangster crew | | | | Read more about this story visit Villa Benitachell. |
| (Scary baby). | | | | Report this article |
| Like other budget hotel campaigns like Premier | | | | This article is free for republishing |
| Innâs very own Lenny Henry, Travelodge | | | | Source: |
| have focused on a great nights sleep at a budget | | | | Republish this article |
| price. Unlike Premier Inn though, Travelodge have | | | | |
| shunned celebrity endorsements for cult teddy bear | | | | Ask a Question About this Article |
| status! | | | | >> When you don't sleep very well but don't feel |
| âWeâve done it it in a way that is | | | | tired during the day |
| funnier and warmer than anything else. For children this | | | | >> I've heard that it's not a good idea to have a ... |
| will have massive appeal,â Mr Parsons said, | | | | >> I'm a newly blessed dad with a beautiful new |
| adding that the company was talking to a toy | | | | born ... |
| manufacturer about making versions of Mr Sleep and | | | | >> N survive without sleep? |
| his friends for sale. | | | | |