| In the Hotel Industry, what a customer thinks about | | | | best ways to keep testimonials more believable is by |
| your hotel and its services is a very important aspect | | | | including customer information such as name, |
| of your business. Almost every website can benefit | | | | occupation, designation, contact information, etc. |
| from a generous supply of Testimonials. Testimonials | | | | Including photographs of people who have written the |
| are comments of customers or clients that talk about | | | | testimonials can also add value to your website. |
| your work ethic, product usage, reliability, timeliness, etc. | | | | Photos can bring more credibility as readers of the |
| It almost works like a popularity poll, where people read | | | | testimonial can identify the testimonial with a face, |
| the testimonials written by your customers and make | | | | which makes it more believable that someone actually |
| their judgment accordingly. To have a section of | | | | wrote it and that it's not just made up. |
| testimonials in your hotel website, and having your | | | | Avoid lengthy testimonials: No one has the time to read |
| clients, guests, and customers to write what they think | | | | testimonials that ramble on for 15-20 sentences, talking |
| of your hotel and its services can boost your image to | | | | about how good your hotel is. It may have a negative |
| a great extent and encourage goodwill in the market. | | | | impact on your reputation, as you may come across |
| Testimonials are important because they can help build | | | | as pompous and arrogant. 2-3 sentences are more |
| trust in your potential customers. They can help to | | | | than enough to convey a positive message. |
| establish credibility especially if you are new in the | | | | Avoid excess editing: Testimonials should be kept as |
| industry. People tend to be less hesitant about booking | | | | real as possible in order to assure utmost originality. |
| a room in at a new or unfamiliar hotel when they read | | | | Avoid editing and making it sound as professional as |
| positive feedback from previous guests. To make | | | | possible, as that would steal the charm from the |
| matters simple, we can say that a testimonial turns a | | | | original testimonial. |
| certain customer, who tried a product or service, into a | | | | Upload audio testimonials: Online audios are very |
| witness of its good or poor qualities. When done right, | | | | beneficial and can draw a lot of attention to your |
| testimonials can be a strong supporter in establishing | | | | website. You can put up an online record of people's |
| the credibility of your website, but when done wrong, | | | | testimonials with a mini tape recorder over the phone, |
| they can actually do more harm than good. Here are a | | | | on your answering machine, or voice mail. Then you |
| few tips to get you started in the right direction: | | | | could convert the recording into an online audio file and |
| Don't fake it: This is one of the most important rules to | | | | upload it to your website. |
| keep in mind. Always use real and authentic | | | | Upload video testimonials: A video testimonial is the |
| testimonials, as a fabricated testimonial can be easily | | | | best way to go, as it cannot be faked. With a video |
| exposed. Using a false testimonial could lead to terrible | | | | testimonial, one can easily see through the genuineness |
| consequences, including accusations of false | | | | of the testimonial as they can observe the body |
| advertising. It could also damage the long-term | | | | language and the sincerity in the person's face. |
| reputation of your company and you will end up losing | | | | Avoid cramping up of testimonials: When you put too |
| face in the eye of your customers. | | | | many testimonials on one page, it completely loses its |
| Ask for feedback and not testimonials: Statistics prove | | | | appeal. It is advisable to use not more than 4-6 |
| that people feel more comfortable giving feedback | | | | testimonials on a page, to make it more effective. |
| than providing a testimonial. Asking for a testimonial is a | | | | Testimonials are a powerful tool as they leave a very |
| more formal approach, whereas asking for feedback | | | | good impression on everyone. If used appropriately |
| is casual, and you can get better and more genuine | | | | they can make a big difference in your business. |
| answers with a feedback. After you receive the | | | | Genuine testimonials have a personal and unique |
| feedback, you can use it as a testimonial. | | | | appeal to it, and it is best advised to keep it as simple |
| Include customer information & photos: One of the | | | | as possible! |