| You are probably familiar with the expression | | | | 3. The original information is easily repackaged in |
| "Knowldege is power." When Sir Francis Bacon made | | | | different forms |
| that insightful observation, he most likely never | | | | 4. Features from some products can be incorporated |
| imagined that over 400 years later, the truth of his | | | | into others |
| statement would be more evident than ever. | | | | 5. They can be used to generate leads and capture |
| Today's Internet is fast becoming the first place people | | | | opt-ins |
| go to for information of one kind or another. You only | | | | 6. They can be powerful viral marketing tools |
| have to look at the enormous popularity of search | | | | 7. Purchase and delivery can be automated |
| providers like Google and Yahoo to confirm that. | | | | 8. Delivery is by immediate download |
| Everyday millions of people are actively seeking | | | | 9. No maintenence is required |
| information on a limitless number of subjects. | | | | Another important feature of many informational |
| They are looking for knowledge, guidance and | | | | products is flexibility. In several cases you can make a |
| solutions for things like: | | | | preview of your product available to prospective |
| - how to buy a car without overpaying | | | | buyers. They can download sample chapters from |
| - how to find affordable hotel accomodations | | | | your e-book, or try a demo of your latest software |
| - how to start a successful home business | | | | before deciding to purchase. |
| - how to get out of debt and stay out of debt | | | | This is a powerful and effective sales strategy. |
| - how to select the right wine for a romantic dinner | | | | You can guarantee that the quality of your products |
| - how to plan the perfect garden wedding | | | | will be consistent since each copy is an exact replica |
| - how to win big at blackjack | | | | of the original. And there is never any spoilage, |
| - how to care for pets... and much more | | | | breakage or associated expense, because the |
| This represents only a tiny segment of the vast, virtual | | | | products have no physical form. They are complied |
| database we have access to in this Information Age. | | | | exclusively from bytes of data. |
| Plus, there are now technologies available that make it | | | | Informational products allow you to cater to the public's |
| convenient to disseminate, locate, retrieve, store and | | | | impulsive buying nature. By making it easy for the Web |
| manage information in a variety of formats. | | | | site visitor to purchase and immediately download your |
| With these facts as evidence of the overwhelming | | | | product, everyone benefits. He or she gets to start |
| demand for information, it shouldn't take much effort | | | | using the product right away and you get the |
| for the budding entrepreneur to figure out that | | | | satisfaction (and profit) from having made another sale. |
| informational products are the ideal moneymakers. | | | | On the flip side of that scenario is the ability to protect |
| Electronic books (e-books), audio books, special | | | | yourself from thieves who would buy your product, |
| reports, online courses, video tutorials, scripts and | | | | download it and then ask for a refund. You can simply |
| software applications are examples of ways you can | | | | trigger deactivation features within the product and |
| package information for profit. Their uniqueness sets | | | | render it inoperable. |
| them apart, making them more attractive and versatile | | | | This is only a brief examination of some of the |
| than other types of products. | | | | elements that make informational products so |
| Here are some reasons why: | | | | appealing, popular and profitable. It also strongly |
| | | | suggest that these types of products will be sure |
| 1. There is a high profit margin | | | | winners for a long time to come. |
| 2. They are not expensive to set up or create | | | | |